Michael Greenberg on Show #145: Why Outsourcing Has Gone Global 

Michael Greenberg is the founder of Gentleman Of Technology LLC, a consultancy company that focuses on venture creation and growth consulting in the business-to-business arena.

They specialise in advising serial entrepreneurs and Software as a Service (SaaS) providers. In 2017, Michael launched his independent venture, Call For Content, which is a full-service podcasting agency for content marketing, audience growth, and monetisation strategies.

Michael is now excited to launch his most recent venture, South Africa Talent, which is devoted to helping small businesses outsource to professionals in South Africa.

In his time off, Michael loves to combine working from home with baking bread and enjoys reading biographies, visiting museums, and being part of online business communities.

Michaels joins me today to discuss how he became a serial entrepreneur due to his family background as well as his passion for taking an idea and running with it to solve his own problems and those of his network.

He shares the importance of authority marketing and how podcasts fit into a content strategy that is focused on lead generation and making connections with other businesses.

Michael shares why he has created his new business, which helps entrepreneurs keen to outsource to find great people, streamline, and manage the onboarding and training process. He also explains how to recognise that sometimes you’re not the right person for the job and need to outsource to someone with complementary skills. 

“If you see an idea that’s really good, you have to act on it.”

Michael Greenberg

This Week on The Power to Live More Podcast:

  • How podcasts help create authority and build trust in your business
  • Why it takes research to create an effective content strategy 
  • Why Michael outsources to professionals around the world 
  • How he took advantage of spotting a gap in the market and built a location-independent business
  • Why he started South Africa Talent and how a difficult experience with managing a remote team inspired Michael to find a better way
  • The positives and negatives of working across time zones and with VAs from other countries 
  • The importance of a bulletproof onboarding process
  • What kind of tasks you should outsource 
  • Why Michael gives himself a treat on days that have been challenging 
  • The tools and apps Michael finds useful in his business 

Resources Mentioned:

Connect with Michael Greenberg:

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Then you need to join the POWER to Live More CALM membership programme!

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Show notes provided (brilliantly, my words not theirs!) by Lidwell Writing Services, LLC

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